"At the beginning of the UNH Spring 2012 semester Underdog Branding met with representatives from the town of Wells, Maine in class. These representatives presented the team with objectives for a marketing plan to promote the ecotourism and other aspects of the town.
The objectives the representatives discussed were as follows:
1. Increase the interest in ecotourism within the town
2. Investigate the interest from citizens and tourists for a potential foot bridge to deter traffic near the harbor during the summer season
3. Devise a marketing campaign to increase tourism during the shoulder seasons
4. Increase the awareness of public transportation including the Amtrak Downeaster
After this first meeting with the Wells representatives, Underdog Branding met as a group to discuss potential ideas and brainstorm for the marketing campaign. Shortly after, several of the group members traveled to Wells, Maine to meet again with the representatives at the Town Hall. This meeting allowed the members to refine the branding group’s ideas and really get an understanding for exactly what the client expected and thought of these initial ideas."